About

Hatchi Cute is an indie brand that has just started out and focuses on the Japanese Lolita fashion. Lolita fashion is inspired by many different things but there is always a sense of elegance and of youthfulness. These are the attributes that Hatchi Cute would like to bring to your lolita wardrobe!

Designer and founder of Hatchi Cute, Hatchi Minami, is hugely influenced by Victorian macarbre but also adorable beach scenes, french pastries and pastels. Expect to see an eclectic mix of styles as the brand evolves.